Post by account_disabled on Feb 13, 2024 6:42:31 GMT
Gather an audience for further communication. Use videos up to seconds long. Longer videos are not as effective, they are more expensive, and not all sites will be able to accept them. Prepare banners with basic sizes: . When working with the top level of the funnel, comprehensive advertising campaigns are carried out with broad socio-demographic targeting and broad interests. If you have a customer base that can be used, create a look-alike.
This way, you can gather an audience of users similar to those who Costa Rica Email List have previously purchased your product. . Stage of the funnel “Increasing interest, increasing trust” Audience: knows about the product or advertiser, but is not yet ready to buy. Objective: to increase audience interest, create a positive image and increase trust in the brand. At this stage, update your creatives and add information about benefits, discounts and promotions.
Start narrowing your audience segments and working with remarketing lists based on those you reached in the first stage. We also recommend creating custom audiences: they are collected manually data. For example, segments based on Yandex. Metrics, segments based on keywords, visits to competitors' sites. Custom audience modifications may vary depending on the advertising platform. Distribute the volume of traffic in the ratio of % to banners and % to videos. You can serve more personalized creatives to your remarketing list.
This way, you can gather an audience of users similar to those who Costa Rica Email List have previously purchased your product. . Stage of the funnel “Increasing interest, increasing trust” Audience: knows about the product or advertiser, but is not yet ready to buy. Objective: to increase audience interest, create a positive image and increase trust in the brand. At this stage, update your creatives and add information about benefits, discounts and promotions.
Start narrowing your audience segments and working with remarketing lists based on those you reached in the first stage. We also recommend creating custom audiences: they are collected manually data. For example, segments based on Yandex. Metrics, segments based on keywords, visits to competitors' sites. Custom audience modifications may vary depending on the advertising platform. Distribute the volume of traffic in the ratio of % to banners and % to videos. You can serve more personalized creatives to your remarketing list.